Context
The fitness tech space is crowded, yet many apps feel one-size-fits-all. I set out to build a solution that would feel more personal, more motivating, and more community-driven especially for users struggling to stick with their routines.
As the sole designer, I had to juggle creating a flexible, intuitive experience while also working fast, bringing structure and clarity to every decision I made.
The fitness tech space is crowded, yet many apps feel one-size-fits-all. I set out to build a solution that would feel more personal, more motivating, and more community-driven especially for users struggling to stick with their routines.
As the sole designer, I had to juggle creating a flexible, intuitive experience while also working fast, bringing structure and clarity to every decision I made.
The fitness tech space is crowded, yet many apps feel one-size-fits-all. I set out to build a solution that would feel more personal, more motivating, and more community-driven especially for users struggling to stick with their routines.
As the sole designer, I had to juggle creating a flexible, intuitive experience while also working fast, bringing structure and clarity to every decision I made.
Problem
My early research (from app reviews and user forums) showed a pattern: people either felt lost in complex features or bored by generic routines.
My early research (from app reviews and user forums) showed a pattern: people either felt lost in complex features or bored by generic routines.
My early research (from app reviews and user forums) showed a pattern: people either felt lost in complex features or bored by generic routines.
There was a clear gap: users needed a personal, intuitive, and socially engaging platform to help them set and actually stay on track with their fitness goals.
There was a clear gap: users needed a personal, intuitive, and socially engaging platform to help them set and actually stay on track with their fitness goals.
There was a clear gap: users needed a personal, intuitive, and socially engaging platform to help them set and actually stay on track with their fitness goals.
User Persona
User Persona
User Persona
These personas represent the diverse needs and motivations of my core audience.
These personas represent the diverse needs and motivations of my core audience.
These personas represent the diverse needs and motivations of my core audience.
Empathy Map
Empathy Map
Empathy Map
These personas represent the diverse needs and motivations of my core audience.
These personas represent the diverse needs and motivations of my core audience.
These personas represent the diverse needs and motivations of my core audience.
Goal
Design a fitness app that makes it easy for users to set personal goals, track progress, and feel supported through community challenges.
Design a fitness app that makes it easy for users to set personal goals, track progress, and feel supported through community challenges.
Design a fitness app that makes it easy for users to set personal goals, track progress, and feel supported through community challenges.
The product had to balance simplicity, motivation, and community without overwhelming new users or underwhelming seasoned ones.
The product had to balance simplicity, motivation, and community without overwhelming new users or underwhelming seasoned ones.
The product had to balance simplicity, motivation, and community without overwhelming new users or underwhelming seasoned ones.
> Personalize goal-setting and progress tracking
> Encourage community participation without feeling competitive
> Design for a wide user base; from busy professionals to fitness enthusiasts
> Personalize goal-setting and progress tracking
> Encourage community participation without feeling competitive
> Design for a wide user base; from busy professionals to fitness enthusiasts
> Personalize goal-setting and progress tracking
> Encourage community participation without feeling competitive
> Design for a wide user base; from busy professionals to fitness enthusiasts
Success for Trakk would be evaluated through improvements in usability, early user alignment, and product readiness for implementation. As this was a solo-led design sprint under tight timelines, the focus was on building a strong, validated foundation rather than tracking deep metrics post-launch.
Success for Trakk would be evaluated through improvements in usability, early user alignment, and product readiness for implementation. As this was a solo-led design sprint under tight timelines, the focus was on building a strong, validated foundation rather than tracking deep metrics post-launch.
Success for Trakk would be evaluated through improvements in usability, early user alignment, and product readiness for implementation. As this was a solo-led design sprint under tight timelines, the focus was on building a strong, validated foundation rather than tracking deep metrics post-launch.
Customer Journey Map
Customer Journey Map
Customer Journey Map
These personas represent the diverse needs and motivations of my core audience.
These personas represent the diverse needs and motivations of my core audience.
These personas represent the diverse needs and motivations of my core audience.
Discovery & UX Audit
To build the foundation, I conducted secondary research and reviewed 10+ top fitness apps to identify what worked and what didn’t. I also built out two core personas and empathy maps that helped shape every feature:
To build the foundation, I conducted secondary research and reviewed 10+ top fitness apps to identify what worked and what didn’t. I also built out two core personas and empathy maps that helped shape every feature:
To build the foundation, I conducted secondary research and reviewed 10+ top fitness apps to identify what worked and what didn’t. I also built out two core personas and empathy maps that helped shape every feature:
> Users wanted quick goal setup without long onboarding
> Many dropped off because progress wasn’t visually motivating
> Community features were either too competitive or too passive
> Users wanted quick goal setup without long onboarding
> Many dropped off because progress wasn’t visually motivating
> Community features were either too competitive or too passive
> Users wanted quick goal setup without long onboarding
> Many dropped off because progress wasn’t visually motivating
> Community features were either too competitive or too passive
Building on this information, i proceeded to;
Information Architecture
Information Architecture
Information Architecture
Ideation & Design System Setup
I ideated across different flows for goal-setting, progress visualization, and social challenges. Using the Double Diamond process, I rapidly iterated low-fidelity wireframes and moved into high-fidelity UI once flows were validated. My core UX choices included
I ideated across different flows for goal-setting, progress visualization, and social challenges. Using the Double Diamond process, I rapidly iterated low-fidelity wireframes and moved into high-fidelity UI once flows were validated. My core UX choices included
I ideated across different flows for goal-setting, progress visualization, and social challenges. Using the Double Diamond process, I rapidly iterated low-fidelity wireframes and moved into high-fidelity UI once flows were validated. My core UX choices included
> A clean dashboard showing daily goal progress at a glance
> Community challenges that feel motivating, not competitive
> A soft color palette with motion to keep things dynamic yet calming
> A clean dashboard showing daily goal progress at a glance
> Community challenges that feel motivating, not competitive
> A soft color palette with motion to keep things dynamic yet calming
> A clean dashboard showing daily goal progress at a glance
> Community challenges that feel motivating, not competitive
> A soft color palette with motion to keep things dynamic yet calming
I also created a basic style guide with scalable components to support future features and multi-platform use.
I also created a basic style guide with scalable components to support future features and multi-platform use.
I also created a basic style guide with scalable components to support future features and multi-platform use.
Style Guide
Style Guide
Style Guide
Component Guide
Component Guide
Component Guide
Onboarding
Onboarding
Onboarding
It ensures a smooth start, allowing users to quickly begin
tracking their activities and engaging in challenges.
It ensures a smooth start, allowing users to quickly begin tracking their activities and engaging in challenges.
It ensures a smooth start, allowing users to quickly begin
tracking their activities and engaging in challenges.
Home
Home
Home
The home page offers an overview of your fitness progress, daily activity, and
upcoming challenges, keeping everything easily accessible for quick tracking and updates.
It ensures a smooth start, allowing users to quickly begin tracking their activities and engaging inchallenges.
The Home page offers an overview of your fitness progress, daily activity, and upcoming challenges, keeping everything easily accessible for quick tracking and updates.
Goals
Goals
Goals
On the goals page, users can set and track personalized fitness targets, with progress
indicators to help stay motivated and on course to achieve their objectives.
On the goals page, users can set and track personalized fitness targets, with progress
indicators to help stay motivated and on course to achieve their objectives.
On the goals page, users can set and track personalized fitness targets, with progress indicators to help stay motivated and on course to achieve their objectives.
Track
Track
Track
The track page provides real-time tracking of workouts, including distance, time,
and calories burned, making it simple to monitor fitness data during any activity.
The track page provides real-time tracking of workouts, including distance, time and calories burned, making it simple to monitor fitness data during any activity.
The track page provides real-time tracking of workouts, including distance, time, and calories burned, making it simple to monitor fitness data during any activity.
Feeds
Feeds
Feeds
The feeds page fosters community engagement by showcasing user achievements, challenges, and leaderboards, incorporating gamification to boost participation and motivation.
The feeds page fosters community engagement by showcasing user achievements, challenges, and leaderboards, incorporating gamification to boost participation and motivation.
The feeds page fosters community engagement by showcasing user achievements, challenges, and leaderboards, incorporating gamification to boost participation and motivation.
Profile
Profile
Profile
The profile page allows users to view and update their personal information,
monitor fitness milestones, and customize preferences for a more tailored fitness experience.
The profile page allows users to view and update their personal information, monitor fitness milestones, and customize preferences for a more tailored fitness experience.
The profile page allows users to view and update their personal information, monitor fitness milestones, and customize preferences for a more tailored fitness experience.
Testing & Feedback
While formal testing was limited, I shared the prototypes with 5 potential users and fitness enthusiasts to validate usability and clarity. Feedback highlights include
While formal testing was limited, I shared the prototypes with 5 potential users and fitness enthusiasts to validate usability and clarity. Feedback highlights include
While formal testing was limited, I shared the prototypes with 5 potential users and fitness enthusiasts to validate usability and clarity. Feedback highlights include
> Users loved the no-fluff goal setup
> The progress ring and celebration animations increased motivation
> The community section felt “encouraging without being pressure-filled”
> Users loved the no-fluff goal setup
> The progress ring and celebration animations increased motivation
> The community section felt “encouraging without being pressure-filled”
> Users loved the no-fluff goal setup
> The progress ring and celebration animations increased motivation
> The community section felt “encouraging without being pressure-filled”
The insights confirmed that layout inconsistencies, accessibility gaps, and visual clutter were all harming the user experience.
The insights confirmed that layout inconsistencies, accessibility gaps, and visual clutter were all harming the user experience.
The insights confirmed that layout inconsistencies, accessibility gaps, and visual clutter were all harming the user experience.
Impact & Results
Though still in development, early results from prototype feedback and guided walkthroughs showed strong alignment with the product’s mission.
Though still in development, early results from prototype feedback and guided walkthroughs showed strong alignment with the product’s mission.
Though still in development, early results from prototype feedback and guided walkthroughs showed strong alignment with the product’s mission.
> 4 out of 5 testers said they’d actually use the app daily
> Goal setup was completed 2x faster than most reference apps
> Interface was described as "inviting" and "non-intimidating"
> Users felt more motivated seeing progress visuals and community milestones
> 4 out of 5 testers said they’d actually use the app daily
> Goal setup was completed 2x faster than most reference apps
> Interface was described as "inviting" and "non-intimidating"
> Users felt more motivated seeing progress visuals and community milestones
> 4 out of 5 testers said they’d actually use the app daily
> Goal setup was completed 2x faster than most reference apps
> Interface was described as "inviting" and "non-intimidating"
> Users felt more motivated seeing progress visuals and community milestones
Reflection
Trakk taught me how to balance function and focus. Designing for such a broad range of users from busy executives, to active fitness enthusiasts meant constantly asking: “What’s the one thing they need right now?”
Trakk taught me how to balance function and focus. Designing for such a broad range of users from busy executives, to active fitness enthusiasts meant constantly asking: “What’s the one thing they need right now?”
Trakk taught me how to balance function and focus. Designing for such a broad range of users from busy executives, to active fitness enthusiasts meant constantly asking: “What’s the one thing they need right now?”
Building everything from research to flows to final UI solo also helped sharpen my ability to prioritize under pressure. The success of Trakk is a reminder that simplicity, empathy, and clarity are often the most powerful features of all.
Building everything from research to flows to final UI solo also helped sharpen my ability to prioritize under pressure. The success of Trakk is a reminder that simplicity, empathy, and clarity are often the most powerful features of all.
Building everything from research to flows to final UI solo also helped sharpen my ability to prioritize under pressure. The success of Trakk is a reminder that simplicity, empathy, and clarity are often the most powerful features of all.
Monday, Aug 11, 2025
6:13:52 PM
© 2025
Made with Love ❤️
Monday, Aug 11, 2025
6:13:52 PM
© 2025
Made with Love ❤️
Monday, Aug 11, 2025
6:13:52 PM
© 2025
Made with Love ❤️