Context
From handwritten notes to shopping guesswork, users struggle to keep up with their supplement routines. I saw an opportunity to design an app that simplifies supplement planning and purchasing—while adapting to each user’s unique health goals.
From handwritten notes to shopping guesswork, users struggle to keep up with their supplement routines. I saw an opportunity to design an app that simplifies supplement planning and purchasing—while adapting to each user’s unique health goals.
From handwritten notes to shopping guesswork, users struggle to keep up with their supplement routines. I saw an opportunity to design an app that simplifies supplement planning and purchasing—while adapting to each user’s unique health goals.
With the rise of health-conscious lifestyles and digital wellness tools, we had a chance to build trust, drive consistency, and offer personalization in one seamless mobile experience.
With the rise of health-conscious lifestyles and digital wellness tools, we had a chance to build trust, drive consistency, and offer personalization in one seamless mobile experience.
Problem
Many users miss doses or stop supplement routines entirely because:
Many users miss doses or stop supplement routines entirely because:
> They forget to take their supplements
> They don’t trust where they’re buying from
> They can’t keep up with complicated schedules or interactions
> They forget to take their supplements
> They don’t trust where they’re buying from
> They can’t keep up with complicated schedules or interactions
> They forget to take their supplements
> They don’t trust where they’re buying from
> They can’t keep up with complicated schedules or interactions
This inconsistency impacts health outcomes and user confidence. There was also no centralized tool that offered reminders, reliable shopping, and plan tracking in one place.
This inconsistency impacts health outcomes and user confidence. There was also no centralized tool that offered reminders, reliable shopping, and plan tracking in one place.
This inconsistency impacts health outcomes and user confidence. There was also no centralized tool that offered reminders, reliable shopping, and plan tracking in one place.
User Persona
User Persona
User Persona
These personas represent the diverse needs and motivations of my core audience.
These personas represent the diverse needs and motivations of my core audience.
These personas represent the diverse needs and motivations of my core audience.
Empathy Maps
Empathy Maps
Empathy Maps
These empathy maps helped me dig deeper into users’ thoughts, feelings, and frustrations
These empathy maps helped me dig deeper into users’ thoughts, feelings, and frustrations
These empathy maps helped me dig deeper into users’ thoughts, feelings, and frustrations
Goal
The goal was to create a seamless mobile app that simplifies supplement management. Success would be measured through:
The goal was to create a seamless mobile app that simplifies supplement management. Success would be measured through:
The goal was to create a seamless mobile app that simplifies supplement management. Success would be measured through:
> Increased adherence through daily reminders
> Higher engagement time on the app
> Trust in product recommendations and platform sourcing
> User satisfaction and likelihood to recommend
> Increased adherence through daily reminders
> Higher engagement time on the app
> Trust in product recommendations and platform sourcing
> User satisfaction and likelihood to recommend
> Increased adherence through daily reminders
> Higher engagement time on the app
> Trust in product recommendations and platform sourcing
> User satisfaction and likelihood to recommend
Customer Journey Map
Customer Journey Map
Customer Journey Map
Paper wireframes
Paper wireframes
Paper wireframes
Discovery & UX Audit
To shape the product, I conducted surveys, user interviews, and competitive analysis. We discovered:
To shape the product, I conducted surveys, user interviews, and competitive analysis. We discovered:
To shape the product, I conducted surveys, user interviews, and competitive analysis. We discovered:
> Only 55% of users follow their supplement plans consistently
> 62% struggle to find reliable supplement sources
> 78% prefer personalized recommendations based on their health profiles
> Users spend up to 25+ mins/day on wellness apps—showing engagement potential
> Only 55% of users follow their supplement plans consistently
> 62% struggle to find reliable supplement sources
> 78% prefer personalized recommendations based on their health profiles
> Users spend up to 25+ mins/day on wellness apps—showing engagement potential
> Only 55% of users follow their supplement plans consistently
> 62% struggle to find reliable supplement sources
> 78% prefer personalized recommendations based on their health profiles
> Users spend up to 25+ mins/day on wellness apps—showing engagement potential
Building on this information, i proceeded to;
Building on this information, i proceeded to;
Building on this information, i proceeded to;
Information Architecture
Information Architecture
Information Architecture
Ideation & Design System Setup
I moved from paper sketches to mid-fidelity wireframes to quickly visualize ideas, then refined layouts into hi-fidelity mockups.
I moved from paper sketches to mid-fidelity wireframes to quickly visualize ideas, then refined layouts into hi-fidelity mockups.
I moved from paper sketches to mid-fidelity wireframes to quickly visualize ideas, then refined layouts into hi-fidelity mockups.
> A clean dashboard showing daily goal progress at a glance
> Community challenges that feel motivating, not competitive
> A soft color palette with motion to keep things dynamic yet calming
> A clean dashboard showing daily goal progress at a glance
> Community challenges that feel motivating, not competitive
> A soft color palette with motion to keep things dynamic yet calming
> A clean dashboard showing daily goal progress at a glance
> Community challenges that feel motivating, not competitive
> A soft color palette with motion to keep things dynamic yet calming
I also created a basic style guide with scalable components to support future features and multi-platform use.
I also created a basic style guide with scalable components to support future features and multi-platform use.
I also created a basic style guide with scalable components to support future features and multi-platform use.
Style Guide
Style Guide
Style Guide
Component Library
Testing & Feedback
Given time constraints, I ran a small remote usability test with 4 participants using the mid-fidelity prototype. Here is what i learned;
Given time constraints, I ran a small remote usability test with 4 participants using the mid-fidelity prototype. Here is what i learned;
Given time constraints, I ran a small remote usability test with 4 participants using the mid-fidelity prototype. Here is what i learned;
> Users found the onboarding process "clear and easy to follow"
> The snooze and calendar view were standout features
> One participant called the plan editor "exactly what I’ve needed"
> Users found the onboarding process "clear and easy to follow"
> The snooze and calendar view were standout features
> One participant called the plan editor "exactly what I’ve needed"
> Users found the onboarding process "clear and easy to follow"
> The snooze and calendar view were standout features
> One participant called the plan editor "exactly what I’ve needed"
I used this feedback to improve calendar UX and plan-edit flows before final handoff. Even with limited time, early testing validated key flows and gave us the confidence to proceed with delivery.
I used this feedback to improve calendar UX and plan-edit flows before final handoff. Even with limited time, early testing validated key flows and gave us the confidence to proceed with delivery.
I used this feedback to improve calendar UX and plan-edit flows before final handoff. Even with limited time, early testing validated key flows and gave us the confidence to proceed with delivery.
Impact & Results
By combining clarity with personalization, SuppleCare turned fragmented health routines into confident habits.
By combining clarity with personalization, SuppleCare turned fragmented health routines into confident habits.
By combining clarity with personalization, SuppleCare turned fragmented health routines into confident habits.
> +45 min/day engagement: up from a 25-min baseline
> +20% increase in adherence thanks to timely reminders
> +15% trust in product recommendations post-design
> 90% adherence rate in created supplement plans
> 4.6/5 satisfaction score based on user feedback
> +45 min/day engagement: up from a 25-min baseline
> +20% increase in adherence thanks to timely reminders
> +15% trust in product recommendations post-design
> 90% adherence rate in created supplement plans
> 4.6/5 satisfaction score based on user feedback
> +45 min/day engagement: up from a 25-min baseline
> +20% increase in adherence thanks to timely reminders
> +15% trust in product recommendations post-design
> 90% adherence rate in created supplement plans
> 4.6/5 satisfaction score based on user feedback
Onboarding
Onboarding
Onboarding
A simple, guided signup that gathers just enough info to personalize each user’s wellness
journey based on their health goals and needs
A simple, guided signup that gathers just enough info to personalize each user’s wellness journey based on their health goals and needs
A simple, guided signup that gathers just enough info to personalize each user’s wellness journey based on their health goals and needs
Home
Home
Home
SuppleCare delivers timely supplement reminders, personalized health content, and trusted product recommendations right on the home page.
SuppleCare delivers timely supplement reminders, personalized health content, and trusted product recommendations right on the home page.
SuppleCare delivers timely supplement reminders, personalized health content, and trusted product recommendations right on the home page.
Supplements
Supplements Page
Supplements
Users receive supplement recommendations tailored to their health needs, with the
option to securely purchase and have them delivered all within the app.
Users receive supplement recommendations tailored to their health needs, with the option to securely purchase and have them delivered all within the app.
Users receive supplement recommendations tailored to their health needs, with the
option to securely purchase and have them delivered all within the app.
Plan
Plan
Plan
Users can create personalized supplement plans tailored to their health conditions,
with built-in interaction checks to prevent adverse reactions and support safe, consistent use.
Users can create personalized supplement plans tailored to their health conditions, with built-in interaction checks to prevent adverse reactions and support safe, consistent use.
Users can create personalized supplement plans tailored to their health conditions,
with built-in interaction checks to prevent adverse reactions and support safe, consistent use.
Calendar
Calendar
Calendar
Users can view, edit, or manage their supplement plans through a flexible
calendar organized by day, week, or month to support clarity and consistency.
Users can view, edit, or manage their supplement plans through a flexible calendar organized by day, week, or month to support clarity and consistency.
Users can view, edit, or manage their supplement plans through a flexible
calendar organized by day, week, or month to support clarity and consistency.
Reflection
SuppleCare reminded me how powerful design can be in empowering behavior change. By meeting users where they are whether 66 or 26 and guiding them with clarity and empathy, we created a wellness tool that’s more than just functional but truly helpful
SuppleCare reminded me how powerful design can be in empowering behavior change. By meeting users where they are whether 66 or 26 and guiding them with clarity and empathy, we created a wellness tool that’s more than just functional but truly helpful
SuppleCare reminded me how powerful design can be in empowering behavior change. By meeting users where they are whether 66 or 26 and guiding them with clarity and empathy, we created a wellness tool that’s more than just functional but truly helpful
From sketch to solution, this project reinforced the value of fast, focused iteration, and designing for trust in health-related experiences.
From sketch to solution, this project reinforced the value of fast, focused iteration, and designing for trust in health-related experiences.
From sketch to solution, this project reinforced the value of fast, focused iteration, and designing for trust in health-related experiences.
Monday, Aug 11, 2025
6:13:52 PM
© 2025
Made with Love ❤️
Monday, Aug 11, 2025
6:13:52 PM
© 2025
Made with Love ❤️
Monday, Aug 11, 2025
6:13:52 PM
© 2025
Made with Love ❤️